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Not all implicit measures of attitudes are created equal: Evidence from an embodiment perspective
Foroni, Francesco Semin, Gun R.
Foroni, Francesco
Semin, Gun R.
Author
Abstract
We hypothesize that while evaluative priming involves proprioceptive cues, the IAT is representational due to its structural features and the specific algorithm upon which the IAT-effect rests. As predicted, evaluative priming is shown to rely on differential facial muscle activity while the IAT as a measurement instrument is not influenced by proprioceptive information. Evaluative priming does not yield differential responsiveness for congruent and incongruent trials when facial muscle activity is inhibited whereas the IAT-effect is shown to be impervious to such inhibition. Implications for the underlying mechanisms of implicit measures are discussed.
Keywords
implicit measures, embodiment, priming, IAT, social category
Date
2012
Type
Journal article
Journal
Journal of Experimental Social Psychology
Book
Volume
48
Issue
1
Page Range
424-427
Article Number
ACU Department
School of Behavioural and Health Sciences
Faculty of Health Sciences
Faculty of Health Sciences
Relation URI
Source URL
Event URL
Open Access Status
License
File Access
Controlled